SFGFF co-presents this film classic at the 35th San Francisco Jewish Film Festival, which runs July 23-August 9.
Daniel B. Gold & Judith Helfand, USA, 98 mins
Activist filmmaker Judith Helfand, who explored the devastating effects of the toxic chemical DES on her own body in A Healthy Baby Girl (SFJFF 1997), is not one to look the other way when a potential toxin gets too close to home. So when her Jewish parents affix vinyl siding to their suburban Long Island abode, she gets suspicious. Armed with a big blue slab from a home improvement project, Helfand marches straight to the centers of vinyl production to get the skinny on the seemingly harmless plastics, used to make not only cheap, durable siding but also flooring, toys, credit cards, IV bags, you name it.
Taking a personal comedic approach, directors Helfand and Gold brilliantly link unlikely stories and characters across continents, race and class to uncover the impact of vinyl manufacturing and disposal on the atmosphere, the food chain and humans. It is not a pretty picture. You will never look at plastic the same way again.
Blue Vinyl will ask audiences to reframe and rethink the Jewish tenet "l'dor v'dor", from one generation to the next, as the literal and unwitting passing onto our children of a dangerous and persistent toxic chemical burden. An accessible, haimish, entertaining and intergenerational call to action.
Director Judith Helfand in person
429 Castro St
San Francisco, CA 94114
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