We need media to inform and educate audiences about climate change if we're ever going to instigate change.
Finding space on the airwaves
In 2015, the four major TV networks in the US (ABC, CBS, NBC and FOX) dedicated only 146 minutes of airtime in their news coverage to climate change.
That's less time than at our Opening Night Premiere at Green Film Fest 2016.
In fact, if you add up all the events we produced this year it's a total of 92 hours. At 54 events.
Discussing the impacts
The Media Matters report shows a 5% decrease in airtime on the previous year. Yet we saw many newsworthy climate events, not least of which the signing of the UN Climate Change Agreement in Paris.
Also, the research showed that: "When the networks did discuss climate change, they rarely addressed its impacts on national security, the economy, or public health, yet most still found time to provide a forum for climate science denial."
This isn't because of a lack of good stories. There are compelling narratives and people that are willing to share their experience and perspective.
We saw this at Green Film Fest 2016 in films like The Burden (pictured) covering the military's concern about national security and the need to transition to clean energy; or Catching The Sun, where we see the potential of a solar jobs program in Richmond, CA; or Not Without Us which follows seven grassroots activists to the UN climate talks in Paris.
Independent filmmakers are bringing us the most important environmental issues and we need to share their stories with even bigger audiences.
Now more than ever we must support independent filmmakers.
With your backing, we can put environmental films center stage in San Francisco.
Donate now to help filmmakers get to Green Film Fest 2017. Your gift will go directly to our Filmmaker Fund, bringing directors to San Francisco to share their work and ideas.
Together we can use the power of film to instigate change.