Who isn't curious about what happens behind the scenes while making a film?
Mischa Hedges is the fifth filmmaker we were able to speak with this year about motivations and process.
Mischa is a social entrepreneur as well as a filmmaker.
When he’s not telling stories, you’ll find him outside: trail-running, surfing or biking.
His film, Women's March looks behind the scenes at the largest one-day march in US History. It will be shown on Sunday, April 23, at 5:00 pm, in the Little Roxie.
We first asked why he makes films.
I was inspired to make films at an early age.
At the age of 16, I had the opportunity to work on a short fundraising video for a local conservation organization as part of a school project.
The video was used in an effort to raise funds to purchase thousands of acres of redwood forest in Mendocino County that were scheduled to be logged.
The area is now a state park.
That project had a huge impact on me - I realized that media could truly help shift people's minds, and inspire them to take care of the earth.
I went to film school after that, with the intention of making environmentally-focused documentaries, and have been doing so since.
What does storytelling look like in 2017?
There are so many stories that need to be told in the world today; so many worthy issues that need action to be improved or resolved.
The challenge is focusing on a story that has the potential to resonate with people, and finding those people and a venue or channel through which to tell that story.
There are so many formats now: podcasts, documentaries, short online videos for social media + youtube, 360 video - and the filmmaker's challenge is choosing how to tell the story to best reach their audience, and how to truly ENGAGE the audience beyond just receiving another "view" or "like."
How can we truly inspire and motivate people to take meaningful action.
That's what I'm always asking myself.
What is your favorite piece of film equipment?
The camera is necessary to capture the story - we couldn't do it without our cameras.
But my favorite piece of editing equipment is really the computer and editing software, for us, Adobe Premiere.
This helps us creatively shape each story we tell and turn it into something that people will watch and share and act on after watching.
Find out more about the 2017 Green Film Fest, which takes place at the Castro Theatre, Roxie, and venues across the city.
Photos, top to bottom: Lucille Lawrence Photography; TrimTab Media.