Our Team

Rachel CaplanRachel Caplan ~ Founder & CEO

I'm passionate about film as the catalyst for environmental change on a local and global scale. In 2011, I launched the Green Film Fest – now the San Francisco Bay Area's leading event for films & conversations about people and the planet.

I've been in film exhibition & distribution since 1997, including work for the Edinburgh, London, and San Francisco International Film Festivals and as a publicist with United International Pictures (handling international theatrical campaigns for Paramount, Universal, and DreamWorks). From 2007-09, I was Festival Director for the San Francisco Ocean Film Festival, the first and largest showcase for ocean related films in North America. The vision for the Green Film Fest grew out of this work and to fill the need for a dynamic forum for sharing diverse environmental stories in the city that's at the forefront of both independent film and the global green movement.

Originally from Edinburgh, Scotland, I have a Master of Arts degree in Cinema & Television Studies from the British Film Institute (BFI) and have been a member of BAFTA since 2000. I served as Board Treasurer for Bay Area Women in Film & Media 2008-11, and in 2014 joined the Board of Directors for Ninth Street Independent Film Center. I’m most likely to be found in one of the city's many excellent cinemas or parks. Follow @rachelsf.


Gemma BradshawGemma Bradshaw ~ COO-Strategy & Operations

Since winning a Blue Peter Badge for a recycling campaign poster at the age of 10, I’ve been passionate about influencing the environmental debate and encouraging people to play their part.

I have 10 years experience working for policy-led organizations in London and San Francisco, focusing on advocacy strategies; event management; and building partnerships to achieve change. This includes working for the London-based, local democracy thinktank LGiU, leading their center for local sustainability. My research and advocacy influenced UK national policy and I presented my research at COP15 in Copenhagen. At Age UK (seniors advocacy organization), I focused on my passion for building community engagement in environmental sustainability, leading campaigns for a greater voice for seniors on these issues.

In 2012, I relocated to San Francisco and began freelance consultancy for a range of non-profits, including Goldman Environmental Prize, Rainforest Action Network and Global Fund for Women.

For the Green Film Fest, I am currently focused on our fundraising strategy; a program to engage audiences in action (Lights! Camera! Take Action!); and festival production. Join me behind the scenes and follow me @gemgemmy.


Kevin Krueger SPHR, Chief Human Resources Officer, Jewish Senior Living Group

Rachel Caplan, Founder & CEO, SF Green Film Festival

Heather Jackson, ABP, Google

Jason Kaminsky, VP-Partnerships, kWh Analytics

Carlos Garcia, Senior Donor Relations Officer, The San Francisco Foundation
Maribel Guevara, Director, Ecuadorian Green Film Festival; Programmer, Cinema Planeta, Mexico
Suzanne Harle, Founder, Green Planet Films
Ambika Jain, Freelance Producer, Authors Projects
Heather Louie, Contractor, Sustainable Chemistry, GAP, Inc.


Catherine Little - Development Coordinator

Operations & Events
Krystal Fernandes - Hospitality & Events Manager
Mike Abate - Volunteer Coordinator
Gianella Quipuzco - Volunteer Coordinator
Helena Rydberg - Volunteer Coordinator

Rebecca Garfield - Filmmaker & Guest Liaison
Skye Newlands-Niles - Panels & Community Outreach Coordinator
Joanina Novinda - Community Outreach Coordinator
Manuela Pegoraro - Submissions Coordinator
Kate Shields - Filmmaker & Guest Liaison
Tommy Texeira - Programming Assistant

Youth Program
Maribel Guevara - Youth Program Liaison
Dimitri Moore - Youth Filmmaker Workshop Producer

Anna Colibri - Green Speak Out! Producer
Erendira Garcia - Communications Assistant
Donna Nitzberg - Communications Assistant

Vince Johnson, Larsen Associates
Karen Larsen, Larsen Associates
Corey Tong, Larsen Associates

Dorothy Mak - Festival Program
TrimTab Media - Festival Trailer

Jonathan Fong
Pamela Gentile
Tommy Lau
Jason Wolos

Box Office
Ben Armington, Box Cubed
Mitchell Vaughn, Box Cubed

Diane Mendez - Bookkeeper
Alicia Utley, CPA

Screening Committee
Nathan Birnbaum | Gemma Bradshaw | Lyndal Cairns | James Caldwell | Rachel Caplan | Nicky Davies | Asali Echols | Jonathan Fong | Joe Frazier | Dan Goldes | Maribel Guevara | Diya Guha | Stephanie Hilborn | Ria Howell | Heather Jackson | Ambika Jain | Jason Kaminsky | Kevin Krueger | Seth Lalonde | Ron Landskroner | Miranda Lis | Heather Louie | Carolyn McMaster | Cella Mitchell | Eileen Moxley | Chris Mungall | Feyza Nur Safoglu | Manuela Pegoraro | Krystal Jenie Pirani | Lex Sloan | Karen Topakian | Mark Valentine | Nadia Ward | Randy Wittorp


Linda Blackaby, Cinema Projects
Gaetano Capizzi, Green Film Network
Ryan Delgado, Ninth Street Independent Film Center
Dave Cowen, Isabel Fondevila & Lex Sloan, Roxie
Brian Collette & Richard Hildreth, Castro Theatre

Thank you, the many hundreds of passionate and dedicated volunteers who, since the first festival in 2011, have taken tickets, ushered audiences, set-up events (and cleaned up afterward), and created a warm welcome for all our guests. We couldn’t do it without you! Find out how to get involved as a Volunteer.