Our Team

Rachel Caplan ~ Founder & CEO


I'm passionate about film as the catalyst for environmental ideas and action. In 2011, I founded the San Francisco Green Film Festival – now the West Coast's leading organization for films & conversations about people and the planet.

I have over 20 years of experience working in film exhibition, including the Edinburgh, London, and San Francisco International Film Festivals and as a publicist with UIP (handling international theatrical campaigns for Paramount, Universal, and DreamWorks). From 2007-09, I was Festival Director for the International Ocean Film Festival, the first and largest showcase for marine films in North America. The vision for the Green Film Fest grew out of this work -- to create a platform for sharing bold environmental stories in the city that's at the forefront of both independent film and the global green movement.

Originally from Edinburgh, Scotland, I have a M.A. in Cinema & Television Studies from the British Film Institute (BFI) and have been a voting member of BAFTA since 2000. I served as Board Treasurer for Bay Area Women in Film & Media (local WIFTI chapter) 2008-11, and in 2014 joined the Board of Directors for Ninth Street Independent Film Center. I’m most likely to be found in one of the city's many excellent cinemas or parks. Follow @rachelsf.

In the News: 
- Q&A: A green leader who believes film can inspire action
- The 12 Jews who are leading the green movement



Kevin Krueger SPHR, Chief Human Resources Officer, Jewish Senior Living Group

Heather Louie, Project Manager, Global Sustainability Team, GAP Inc.

Jason Kaminsky, Chief Operating Officer, kWh Analytics

Maribel Guevara, Director, ECOador International Film Festival; Director of Programming, Cinema Planeta, Cuernavaca, Mexico
Heather Jackson, Administrative Business Partner, Google
Ambika Jain, Freelance Producer, Authors Projects

A huge thank you to the many hundreds of passionate and dedicated volunteers who, since the first festival in 2011, have taken tickets, ushered audiences, set-up events (and cleaned up afterward), and created a warm welcome for all our guests. We couldn’t do it without you! Find out how to get involved as a Volunteer.