We're excited to introduce our Green Fire Award for Green Film Fest 2017 - a $5,000 cash prize for a San Francisco Bay Area film or filmmaker for their latest environmental feature.
We can't overstate how thrilled we are to be able to give this Award to honor local talent.
And it was really important for us to find the right name to live up to it.
What's in a name?
From the start we knew it had to have Green in the title. We are the San Francisco Green Film Festival after all.
This led us surprising quickly to the idea of Green Fire.
In his writings about conservation, this passage speaks directly to that moment of environmental awareness - where he sees wilderness in a new light for the first time.
"We reached the old wolf in time to watch a fierce green fire dying in her eyes. I realized then and have known ever since that there was something new to me in those eyes, something known only to her and to the mountain. I was young then and full of trigger-itch; I thought that because fewer wolves meant more deer, that no wolves would mean hunters’ paradise. But after seeing the green fire die, I sensed that neither the wolf nor the mountain agreed with such a view."
~ Aldo Leopold, A Sand County Almanac, 1949
This moment of understanding - whether the film is about wilderness, water or climate change - is something that all environmental filmmakers are trying to create for their audiences.
But isn't fire destructive?
It certainly can be, and we see that more than most in California. At the same time, it is also about regeneration.
A natural force for renewal and regrowth.
It is with this optimism for environmental change that we named the prize the Green Fire Award.
How to submit your film
The new Green Fire Award will recognize the best of independent filmmaking in the San Francisco Bay Area with a $5,000 cash prize for the filmmaker, decided by an expert Jury from the film and environmental fields.
Submissions from filmmakers who are currently resident in the San Francisco Bay Area or films about the San Francisco Bay Area will be eligible for the award.
Photo left to right by Gemma Bradshaw & Tommy Lau